Direction
Developing the idea and guiding how it comes to life on screen. A clear creative approach for branded content, documentaries and narrative work.
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Moments in motion. Stories worth telling.
Films, people, and everything in between.






Developing the idea and guiding how it comes to life on screen. A clear creative approach for branded content, documentaries and narrative work.
Filming brands, live events and stories with attention to light, movement and atmosphere. Camera work that serves the story and responds to the moment.
Shaping footage into a story with rhythm and feeling. As a musician, I bring a natural sense of timing to every edit.
I’m Jayvee Florendo, a filmmaker based in Dubai with over 10 years of experience.
I shoot concerts, cars, documentaries, and narrative work, along with branded content for hospitality, F&B, and fashion. As a musician, I cut to rhythm, so every edit has a natural pulse.
I’ve worked with Live Nation, Miral Group, and VW, as well as a range of other brands across different industries.
Have a project in mind? Let’s make something great together.
Have an idea, an upcoming shoot, or a film that needs an edit? Tell me what you have in mind.
Share the idea, location and dates. If you have a brief, references or a budget in mind, include those too.
Direction, cinematography and editing for brands, live events and stories.
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